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Last Dubai Edition

Join The 21-Day Guitar Challenge In Dubai!

Slow fingers friendly

No experience needed

*Subject to availability. G21 is a recreational music experience. Not a licensed training provider.

Tested With Absolute Beginners In More Than 40 Cities Around The World

Inspiring Stories

Explore the inspiring tales of our participants, overcoming challenges to share their music, together in just 21 days

View Stories

From Zero To Stage

See our always growing collection of members' achievements, from their first sessions to big concert moments.

View Results

G21 Guides Adults To Play The Guitar

In 21 Days

See what other members, entrepreneurs, and family CEO's around the world have to say about past editions of G21's 21-day Guitar Challenge

View Case Studies

About Us

Stop Scrolling, Start Strumming

G21 is a global music experience brand for adults who want to reconnect with their passion for guitar in a fun, social environment.

Since 2013, G21 has brought its guitar challenges to more than 40 cities across South America, Europe, and Asia, inspiring busy adults to explore music and gain the confidence to perform.

Our programs are recreational and not part of any formally accredited educational curriculum. Using our patent-pending Play-Flow™ method, inspired by neuroscience, many participants have gone from picking up the guitar for the first time to performing live in just 21 days. Each session is designed to be an enjoyable, social, and transformative musical experience.

STILL NOT SURE?

Frequently Asked Questions

What's the difference?

Play is an innovative approach to guitar learning in a group setting that leverages neuroscience to accelerate skill acquisition. It fine-tunes the balance of key neurochemicals through carefully structured practice sessions, optimizing for adult brain plasticity. This new method, is designed to make learning engaging and efficient, ensuring students can play a song from day one and perform in a concert within 21 days. It's tailored for adults seeking a fast, enjoyable way to learn guitar.

Did you say Neuroscience?

Oh yeah we did! Our G21 Sessions harness your brain's natural chemistry to make learning guitar a breeze and a thrill. We have mastered the perfect mix of dopamine, adrenaline, cortisol, and acetylcholine to keep you engaged and improving. Designed with adult learners in mind, our sessions spark the brain's adaptability, making every moment count.

Do I need prior music knowledge to join the challenge?

Not at all!, the 21-day guitar challenge is designed for adults who are absolute beginners who never played a single chord on guitar. If you can play a few sons on guitar already and still want to join us, please reach out to learn about our advanced programs.

How much time do I need to commit daily?

Our G21 Sessions are 40 minutes of focused practice a day, for 21 days. Either 5 times per week for 4 weeks or 3 times per week for 6 weeks.

What results can I expect in 21 days?

This is a hard one to express with words but our students were more than happy to share their results here: www.g21academy.ae/testimonials

I don't have a guitar, do you guys provide?

We provide guitars for everyone who doesn't have one. We also have partnerships with music stores, and you can get access to special discounts by joining us.

LEGAL

G21 is a recreational music experience. We are not a licensed training provider and do not offer formal education or certification.